How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

Emma O'Connell

2nd June 2020

When it comes to leveraging your time, automation is the sharpest tool in your CEO toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.  

For many small business owners, though, the one area that’s often overlooked is your website.  

Use Your Blog to Build Your Mailing List 

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.  

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.  

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.  

Keep Them Reading With Related Links 

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.  

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.  

[Hint: This is a perfect job for your VA.] 

Automation is the smartest tool in your CEO toolbox when it comes to leveraging your time.

Make the Best of Your Download Pages 

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.  

For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.  

And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.  

Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.  

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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Why Your “Why” Is So Important For Success

Why Your “Why” Is So Important For Success

Why Your “Why” Is So Important For Success

Emma O'Connell

21st May 2020

What do super-successful coaches and small business owners all have in common?

It’s not experience.  

It’s not extraordinary skills.

It’s not even a powerful drive.

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.

The one thing that does make a difference, though, is your “why.”

Why did you decide to become a coach?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, just so you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.  

Your “why” is the one thing that will ultimately drive you to success. It’s a deeply personal choice that can have a great meaning….or not.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.  

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.  

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.  

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.  

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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How To Really Set Smart Goals For Success

How To Really Set Smart Goals For Success

Do you want to be better at setting goals? Do you want to set goals that translate into success?

Here’s the thing, we’ve always been told that goals should be SMART, right? That the only thing that matters is setting goals that are Specific, Measureable, Attainable, Realistic and Timely. 

Now that SMART analogy might look great on paper and be easy to remember, but what if this approach doesn’t go far enough for those of us that a) struggle to set goals in the first place and b)want to achieve big things. Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, travelling internationally frequently and hitting a million dollars in revenue before you turn 30 or 40? I personally don’t believe those SMART goals are going to get you there since they only encourage you to play safe.

In fact, they might create even greater damage than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.  

And you’ll likely earn about 10% more.  

“Not bad!” you say. After all, that was your goal.  

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?  

When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating seriously ambitious goals that feel seriously uncomfortable and completely out of reach — maybe even UN-attainable.  They dare to dream BIG. They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so, at least in the short term, when it’s necessary.  

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is actually really smart. When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, scary, audacious goals. Dare to dream even bigger. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

How to Systemise Your Business

How to Systemise Your Business

How to Systemise Your Business

Emma O'Connell

15th May 2020

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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How to Stop Being Your Own Worst Client

How to Stop Being Your Own Worst Client

How to Stop Being Your Own Worst Client

Emma O'Connell

11th May 2020

It’s time to stop being your own worst client.

Imagine you had a coaching client who consistently failed to complete her tasks for the week.  

She couldn’t find the time to get her email opt-in page completed.  

She was too busy to write the next chapter of her book.  

She was working too hard and completely forgot to put together her webinar presentation.  

It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. A coaching client such as that is a frustrating waste of time.  

Excuses, Excuses

Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future growth?  

Now, before you go thinking I’m being way too hard on you, know this: we all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbour we barely know before ourselves.  

But I’m giving you permission right now to stop doing that, and start treating yourself as the VIP you really are.  

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.  

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.  

Time Blocking

The simplest way to do this is to just make appointments with yourself. Set yourself up for success by scheduling a weekly CEO meeting, one where you sit down and plan out your weekly game plan.

Remember that hour or two you have free on Thursday afternoon? Don’t book a client call in that spot. Book yourself. Mark it on your calendar, and treat it as an unbreakable appointment, just as you would an appointment with a client or your doctor or your accountant.  

Spend the time working on the things that are important to the continued growth of your business.  

  • Develop a new group coaching program 
  • Write a chapter of your upcoming book 
  • Write emails for your autoresponder 
  • Reach out to JV partners 

In short, do those things you tell your clients to do—the things your own coach is likely advising. Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP client status and start putting yourself first. Your business will thank you for it.   

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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