Beyond SMART: Goal Setting for Entrepreneurs

Work Smarter | 0 comments

Emma O'Connell

18th May 2020

If there’s one thing we know about goals, they have to be SMART, right?  

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely.  

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.  

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.  

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.  

And you’ll likely earn about 10% more.  

“Not bad!” you say. After all, that was your goal.  

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?  

Push your boundaries. Set big, scary, audacious goals. Even if you fail, you’ll be much further ahead than those SMART goals would leave you.

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating seriously ambitious goals that feel out of reach—maybe even UN-attainable.  

They dare to dream BIG. They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so, at least in the short term, when it’s necessary.  

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is actually really smart. When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, scary, audacious goals. Dare to dream even bigger. Even if you fail, you’ll be much further ahead than those smart goals would leave you. 


Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.


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