Hi I’m Emma.

I teach entrepreneurs how to simplify and streamline their business, so they can maximise their impact and income.


There is a better way to amplify your message and accelerate your success.

  If you are ready to experience more time, more freedom and more success, then let’s create the structure, systems, support and strategy that will enable you to achieve more by doing less.

I know you didn’t start a business to work 24/7 and wear all the hat. Let’s say goodbye to the overwhelm and uncomplicate your business. Because life and business are so much better on the other side.

choose your adventure

Streamline with Systems

An online course designed to teach you how to create less stress and more profits with sexy systems. Organise your business the right way to save yourself time, delegate your unneccessary tasks and get your life back.

The CEO Club

A membership that gives you access to monthly workshops designed to stop you working as the employee in your business and help you step into your leadership role as the CEO. Work ON your business rather than in it.

VIP Virtual Intensive

My eyes on your business. We’ll deep dive into the most pressing system, process and team challenges so you can amplify your message and accelerate your results with a simplified and streamlined business.

Emma O’Connell

Head of Big Picture Thinking + Technical Geekness

Lover of dogs, tea and all things food.

When I’m not being mummy to two small humans, you can find me teaching entrepreneurs to simplify and streamline their businesses, so they can work smarter not harder.

After graduating from university in 2006 with a BSc (Hons) in International Business and Modern Languages, I spent 10 years working in the back-end of businesses.

For the past 5 years, I’ve been helping business owners to get more shit done. I’ve worked with many clients, who all made the same mistakes. Now I teach service-based entrepreneurs how to build a sustainable and wildly successful business by implementing 3 core principals: strategy, systems and support. 

I’ll help you automate as much as you can, guide you to delegate the tasks that aren’t your zone of genius, and help make you money whilst you are sleeping.

Recommended resources


7 Steps to Plan Your Week Like A CEO + Save Yourself Hours


How To Protect Your Energy With Boundaries in your Business


Build, Grow + Scale Your Biz – The Ultimate Tool Guide

Recent Posts From The Blog

How to Turn Your Dream into a Plan

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.   You know the people I’m talking about. They attend...

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Beyond SMART: Goal Setting for Entrepreneurs

If there’s one thing we know about goals, they have to be SMART, right?   After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely.   While that looks great on...

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An online community of like-minded entrepreneurs who want to step up and stand out.