How To Really Set Smart Goals For Success

How To Really Set Smart Goals For Success

Do you want to be better at setting goals? Do you want to set goals that translate into success?

Here’s the thing, we’ve always been told that goals should be SMART, right? That the only thing that matters is setting goals that are Specific, Measureable, Attainable, Realistic and Timely. 

Now that SMART analogy might look great on paper and be easy to remember, but what if this approach doesn’t go far enough for those of us that a) struggle to set goals in the first place and b)want to achieve big things. Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, travelling internationally frequently and hitting a million dollars in revenue before you turn 30 or 40? I personally don’t believe those SMART goals are going to get you there since they only encourage you to play safe.

In fact, they might create even greater damage than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.  

And you’ll likely earn about 10% more.  

“Not bad!” you say. After all, that was your goal.  

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?  

When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating seriously ambitious goals that feel seriously uncomfortable and completely out of reach — maybe even UN-attainable.  They dare to dream BIG. They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so, at least in the short term, when it’s necessary.  

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is actually really smart. When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, scary, audacious goals. Dare to dream even bigger. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

How to Systemise Your Business

How to Systemise Your Business

How to Systemise Your Business

Emma O'Connell

15th May 2020

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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How to Stop Being Your Own Worst Client

How to Stop Being Your Own Worst Client

How to Stop Being Your Own Worst Client

Emma O'Connell

11th May 2020

It’s time to stop being your own worst client.

Imagine you had a coaching client who consistently failed to complete her tasks for the week.  

She couldn’t find the time to get her email opt-in page completed.  

She was too busy to write the next chapter of her book.  

She was working too hard and completely forgot to put together her webinar presentation.  

It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. A coaching client such as that is a frustrating waste of time.  

Excuses, Excuses

Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future growth?  

Now, before you go thinking I’m being way too hard on you, know this: we all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbour we barely know before ourselves.  

But I’m giving you permission right now to stop doing that, and start treating yourself as the VIP you really are.  

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.  

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.  

Time Blocking

The simplest way to do this is to just make appointments with yourself. Set yourself up for success by scheduling a weekly CEO meeting, one where you sit down and plan out your weekly game plan.

Remember that hour or two you have free on Thursday afternoon? Don’t book a client call in that spot. Book yourself. Mark it on your calendar, and treat it as an unbreakable appointment, just as you would an appointment with a client or your doctor or your accountant.  

Spend the time working on the things that are important to the continued growth of your business.  

  • Develop a new group coaching program 
  • Write a chapter of your upcoming book 
  • Write emails for your autoresponder 
  • Reach out to JV partners 

In short, do those things you tell your clients to do—the things your own coach is likely advising. Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP client status and start putting yourself first. Your business will thank you for it.   

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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