How to Boost Passive Income with Automated Follow Ups

How to Boost Passive Income with Automated Follow Ups

How to Boost Passive Income with Automated Follow Ups

Emma O'Connell

9th June 2020

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.  

So of course you’ve optimised your opt-in pages and monetised your download pages and encouraged more buyers through well-placed upsells and downsells 

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?  

If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.  

Know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel. 

Segment Your Audience 

Many autoresponder services allow you to target emails based on reader action. Want to send a follow up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing.  

In more sophisticated systems, such Converkit (which is the Email Marketing System I use and LOVE), you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product that a reader already owns. Not only that, but you’ll always be able to offer the best next thing, no matter where a subscriber is in your funnel.  

Still another way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and she has not yet purchased, it may simply be too expensive for her at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.  

All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel. 

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How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

Emma O'Connell

2nd June 2020

When it comes to leveraging your time, automation is the sharpest tool in your CEO toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.  

For many small business owners, though, the one area that’s often overlooked is your website.  

Use Your Blog to Build Your Mailing List 

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.  

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.  

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.  

Keep Them Reading With Related Links 

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.  

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.  

[Hint: This is a perfect job for your VA.] 

Automation is the smartest tool in your CEO toolbox when it comes to leveraging your time.

Make the Best of Your Download Pages 

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.  

For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.  

And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.  

Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.  

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Emma O'Connell

Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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