Have you heard about Notion.so, if not I’m here to explain to you why I think it should be your Go-To Business Tool in 2023.
Notion has actually been around since 2013 when a small team of college students initially set out to improve personal productivity and note taking. They quickly realised its potential and that it could be used for so many other things that it quickly evolved. They continue to improve and evolve the product and today it is used by many businesses and individuals who are keen to improve their business operations, performance and productivity.
I first found out about Notion in 2021 and I’ve spent the past year playing around with it myself. Building data bases and templates for myself, testing it with clients. I am obsessed with it. I can just see how it can help so many people who feel overwhelmed with all the tech required to run an online business.
Over the past 7 yeas since I launched my own business and have been deep into the back-end of many 6 and 7 figure online coaching businesses, Notion for me is hands down the best thing I’ve seen. It’s the fact you can run your business all-in-one place. No need for numerous excel spreadsheets to track sales, finance or social media numbers. No need for hundreds of note files in your phone, or multiple physical notebooks (if you happen to be anything like me and start a new notebook just because it’s pretty). The features inside of Notion make it possible to use it for task management, project management, note taking, team communication and much much more.
5 Reasons Why Notion.so Should Be Your Go-To Tool in 2023
Reason #1 – Customisable Interface
Apart from the simple aesthetic in Notion, the customisable interface is what does it for me. It just works for my brain. The fact that I can build something that REALLY works for ME is what I love the most. You can create your own personalised workspaces and dashboards, so you can organise yourself and your business in a way that works best for you, reducing distraction and overwhelm and boosting your productivity and performance at the same time.
Reason #2 – Integrations
Notion integrates with many third party tools and services such as Google Drive, Trello, Slack, Zapier and much much more making it easy to connect all of your business workflows and systems together.
In fact many companies have sprung providing tools that enhance Notions capabilities even further, such as forms, graphs and even the possibility to turn Notion pages into a membership site.
Reason #3 – All-in-one Tool
As I’ve already said and I cannot emphasis this enough, the fact that you can have everything you need to run your online coaching business in ONE single place is the biggest appeal of Notion. It isn’t just limited to task or project management, you can create knowledge databases, an internal wiki (which is how lots of Startups use it), build a CRM and so much more. The functions and features inside of Notion make all of this possible.
Reason #4 – Mobile and Desktop Apps
I know many applications and tools offer Mobile and Desktop apps nowadays, so this is just another reason why Notion is great, it makes collaborating with freelancers, team members and even clients so easy, keeping everyone on track and productive.
Reason #5 – Collaboration
Because of the way you can build Notion to suit your unique wants and needs, plus the strong focus on collaboration inside the tool itself with the ability to comment/communicate inside of Notion it’s self, helps teams to effectively work together in real time and share information easily. The same applies for clients, because I think this would be an awesome way to manage 1:1 clients and even group programmes.
So while Asana and ClickUp are also great, they are predominantely project management tools and are limited to project and task management in comparison to what you can build inside of Notion. It’s the flexibility and all-in-one aspect that is the biggest advantage to me.
I honestly can see more business owners moving to Notion in 2023, so if you’d like to find out more or need some help to get your own Notion space set up, I would love to help you. Book a discovery call with me here. I would love to help and support you on your journey to streamline your operations and achieve your goals in 2023.
As any smart business owner knows, the key to passive income is a well-established (and full) funnel.
So of course you’ve optimised your opt-in pages and monetised your download pages and encouraged more buyers through well-placed upsells and downsells.
But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?
If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.
Know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel.
Segment Your Audience
Many autoresponder services allow you to target emails based on reader action. Want to send a follow up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing.
In more sophisticated systems, such Converkit (which is the Email Marketing System I use and LOVE), you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product that a reader already owns. Not only that, but you’ll always be able to offer the best next thing, no matter where a subscriber is in your funnel.
Still another way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and she has not yet purchased, it may simply be too expensive for her at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.
All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel.
Have you heard about Notion.so, if not I'm here to explain to you why I think it should be your Go-To Business Tool in 2023. Notion has actually been around since 2013 when a small team of college students initially set out to improve personal productivity and note...
You've probably heard the term Online Business Manager (or OBM) and are wondering who they are and what they do? So, let's get started. An online business manager works with other online entrepreneurs to run the day to day operations, although some OBMs don't work...
Let's talk about how to manage your passwords. It won’t be long until the next big data security incident hits the headlines, where personal information including usernames and passwords are hacked. Leaving cyber criminals to their own devices to do as they please...
When it comes to leveraging your time, automation is the sharpest tool in your CEO toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.
For many small business owners, though, the one area that’s often overlooked is your website.
Use Your Blog to Build Your Mailing List
Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.
But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.
Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
Keep Them Reading With Related Links
How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.
[Hint: This is a perfect job for your VA.]
Automation is the smartest tool in your CEO toolbox when it comes to leveraging your time.
Make the Best of Your Download Pages
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.
Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.
Emma O'Connell is an Online Business Manager and Business Strategist. She helps solopreneurs become soul-led CEOs, by implementing the right strategy, systems and support, so they can get back to making an impact. She firmly believes in working smarter not harder, setting yourself up for success and spending more time with the people that matter most.
Have you heard about Notion.so, if not I'm here to explain to you why I think it should be your Go-To Business Tool in 2023. Notion has actually been around since 2013 when a small team of college students initially set out to improve personal productivity and note...
You've probably heard the term Online Business Manager (or OBM) and are wondering who they are and what they do? So, let's get started. An online business manager works with other online entrepreneurs to run the day to day operations, although some OBMs don't work...
Let's talk about how to manage your passwords. It won’t be long until the next big data security incident hits the headlines, where personal information including usernames and passwords are hacked. Leaving cyber criminals to their own devices to do as they please...
