How to Find JV Partners That Don’t Suck

How to Find JV Partners That Don’t Suck

How to Find JV Partners That Don’t Suck

Emma O'Connell

13th June 2020

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for smart business owners, that help often comes in the form of JV partners.

Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and services to a whole new audience—theirs. Not only do you reach people who might otherwise never encounter you, but you also benefit mightily from your JV partners’ existing relationships. By promoting you, an affiliate is endorsing you to her audience. She’s saying, “I know this seller; I trust her, and you should, too.” 

But even with all those many benefits, coaches and product sellers sometimes struggle to find great partners. Sure, lots of people will register for your affiliate program, but the Pareto Principle is alive and well when it comes to JV partners: 20% of your affiliates will do 80% of the work. That means your goal is to recruit higher performing partners. 

The only question is, where do you find these great partners? 

When it comes to JV partners: 20% of your affiliates will do 80% of the work. That means your goal is to recruit higher performing partners. But, where do you find these great partners? 

Pick Your VA’s Brain

Chances are good that your VA works for other business owners in similar niches. If you’re a business coach, she very likely works with several other coaches, and she’s in a position to know…

  • Where her clients are in the business development cycle (ideally you want established partners, not newbies)
  • Their audience demographics (so she’ll know if they’re a good fit or not)
  • Their willingness to promote (some people simply don’t do JV partnership, so it’s a waste of time to approach them)

Look to Your Best Clients

Especially if you’re a business coach, your clients might just be your biggest fans—and they’re in a position to recommend you to friends, family, social connections, and elsewhere. 

Be sure your clients all know that you offer a referral/affiliate program, how to sign up, and what the benefits are. 

Your Competitors

It’s true—your competitors might just be your biggest affiliates, if you give them a chance. 

In some circles (such as business and relationship coaching) clients tend to “graduate” from one coach and move to another. This is normal and to be expected. And when you’re on good terms with your competitors, the coach their ex-clients move to might just be you. 

Don’t be afraid to look in unusual places for your next JV partner. You really never know who can connect you with potential clients and partners. Think about all your relationships—from your team to your social circles to your competitors and colleagues—and consider all of their relationships and how far that might stretch. Then pick up the phone or draft an email and start leveraging your contacts!

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How to Turn Your Dream into a Plan

How to Turn Your Dream into a Plan

How to Turn Your Dream into a Plan

Emma O'Connell

26th May 2020

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.  

You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.  

Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck. 

Start With the Long-Term 

If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have.  

Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.  

Create Milestones 

Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.  

For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen: 

  • Enough income to cover travel costs 
  • Passive income to sustain your business while you’re not working 
  • A staff who can manage the business while you’re away 

With this list, you can then work backwards from your five-year goal, and create milestones along the way. If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this: 

  • Year 1: $70,000 
  • Year 2: $85,000 
  • Year 3: $105,000 
  • Year 4: $125,000 
  • Year 5: $150,000 

With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.  

Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.  

Create Small Goals  

If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase and most people will look at that and immediately dismiss it as impossible.  

But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.  

In the first year of the plan we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish!  

You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more group coaching package, or five more of a $50 training program, you’ve already reached your milestone.  

That might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan 

So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life.  

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Why Your “Why” Is So Important For Success

Why Your “Why” Is So Important For Success

Why Your “Why” Is So Important For Success

Emma O'Connell

21st May 2020

What do super-successful coaches and small business owners all have in common?

It’s not experience.  

It’s not extraordinary skills.

It’s not even a powerful drive.

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.

The one thing that does make a difference, though, is your “why.”

Why did you decide to become a coach?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, just so you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.  

Your “why” is the one thing that will ultimately drive you to success. It’s a deeply personal choice that can have a great meaning….or not.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.  

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.  

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.  

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.  

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Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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How To Really Set Smart Goals For Success

How To Really Set Smart Goals For Success

How To Really Set Smart Goals For Success

Emma O'Connell

18th May 2020

Do you want to be better at setting goals? Do you want to set goals that translate into success?

Here’s the thing, we’ve always been told that goals should be SMART, right? That the only thing that matters is setting goals that are Specific, Measureable, Attainable, Realistic and Timely. 

Now that SMART analogy might look great on paper and be easy to remember, but what if this approach doesn’t go far enough for those of us that a) struggle to set goals in the first place and b)want to achieve big things. 

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, travelling internationally frequently and hitting a million dollars in revenue before you turn 30 or 40? I personally don’t believe those SMART goals are going to get you there since they only encourage you to play safe.

In fact, they might create even greater damage than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.  

And you’ll likely earn about 10% more.  

“Not bad!” you say. After all, that was your goal.  

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?  

When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating seriously ambitious goals that feel seriously uncomfortable and completely out of reach — maybe even UN-attainable.  

They dare to dream BIG. They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so, at least in the short term, when it’s necessary.  

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is actually really smart. When you shun the attainable in favour of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.  

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, scary, audacious goals. Dare to dream even bigger. Even if you fail, you’ll be much further ahead than those smart goals would leave you. 

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Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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