How to Boost Passive Income with Automated Follow Ups

How to Boost Passive Income with Automated Follow Ups

How to Boost Passive Income with Automated Follow Ups

Emma O'Connell

9th June 2020

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.  

So of course you’ve optimised your opt-in pages and monetised your download pages and encouraged more buyers through well-placed upsells and downsells 

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?  

If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.  

Know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel. 

Segment Your Audience 

Many autoresponder services allow you to target emails based on reader action. Want to send a follow up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing.  

In more sophisticated systems, such Converkit (which is the Email Marketing System I use and LOVE), you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product that a reader already owns. Not only that, but you’ll always be able to offer the best next thing, no matter where a subscriber is in your funnel.  

Still another way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and she has not yet purchased, it may simply be too expensive for her at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.  

All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel. 

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How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

How to Drive Traffic to Your Sales Funnel

Emma O'Connell

2nd June 2020

When it comes to leveraging your time, automation is the sharpest tool in your CEO toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.  

For many small business owners, though, the one area that’s often overlooked is your website.  

Use Your Blog to Build Your Mailing List 

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.  

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.  

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.  

Keep Them Reading With Related Links 

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.  

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.  

[Hint: This is a perfect job for your VA.] 

Automation is the smartest tool in your CEO toolbox when it comes to leveraging your time.

Make the Best of Your Download Pages 

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.  

For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.  

And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.  

Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.  

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Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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How to Systemise Your Business

How to Systemise Your Business

How to Systemise Your Business

Emma O'Connell

15th May 2020

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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4 Simple Solutions to Systemise Your Business Today

4 Simple Solutions to Systemise Your Business Today

4 Simple Solutions to Systemise Your Business Today

Emma O'Connell

29th April 2020

What if you could systemise your business and save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing your laptop at 11am every Friday without worrying about all the stuff that didn’t get done.

If you have been feeling overwhelmed lately, you can absolutely save yourself time by sytemising when you put these 4 solutions in place, and you can do it starting right now.

PROPER PROJECT MANAGEMENT

If you’re still managing your team with email and Skype messages, stop it. Things get lost, messages are forgotten (or never received) and balls are dropped. Not to mention all the time you spend sifting through your endless list of emails for that one piece of information you need.

Sign up for Asana today, and start putting all your projects there instead. You’ll have one place to look for tasks that are still outstanding, and be able to tell at a glance what needs your immediate attention.

PROPER DOCUMENTATION

If you find yourself reinventing the wheel every time you have to record a podcast or upload a video to your blog, then you need to start systemising. Take 5 minutes and document the steps, then next time you have to do it (or better yet, when you hand it off to a VA) you’ll be able to quickly work out what needs to happen. There will be fewer mistakes, and the work will get done faster.

If you are still managing a team with email and Skype, stop it. Things get lost, messages forgotten and balls dropped.

CREATE A BUSINESS ORGANISATION CHART

If you have multiple people on your team, this is critical. Rather than everyone coming to you for questions—or worse, asking the wrong person and getting the wrong answer — take the time to create an organization chart. Add it to your operations manual and make sure your team knows where it is and what it’s for. Now, rather than your Skype chat blowing up with questions all day long, you’ll have time for the more important tasks.

USE TIME BLOCKING

Get out your calendar and start making appointments with yourself. Decide when you’ll check email and when you’ll work on client projects, then stick to the schedule. These self-imposed deadlines will not only force you to get the work done, but they’ll help keep you focused, so rather than wasting time on Facebook, you’ll be working on your business.

All of these systems can be set up in an afternoon — at least initially. But the time they save you when you use them consistently is phenomenal. An hour a day is just the beginning, but you have to take action. You have to put in the work first, before you can earn the rewards, but the benefits are sweet. In the end, you’ll wonder how you ever managed before you did these four things to improve your business.

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Emma O'Connell

Emma O'Connell is a productivity + systems coach from the UK. She teaches female entrepreneurs how to simplify and systemise their business, so they can maximise their income and impact without the overwhelm. I firmly believe is working smarter not harder, setting yourself up for success and spending more time with the people that matter most.

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